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Apple is no longer the most valuable brand on the planet, who takes the podium?

podium stand

If only five days ago we knew the success of unprecedented sales of Apple during the previous quarter, today at Cupertino you get a severe setback in terms of fame and recognition. Golden after five years of hegemony as most valuable brand on the planet, the company of the apple bite has to give his scepter to another technological corporation and also, direct competition. You know who are we talking about?

Yes, this is about Google, which is not new in these matters and also caressed the honey of success back in 2011 when Apple took the lead. According to the consultant brand finance, the seeker for excellence has a value of approximately $ 109.500 million compared to only 107.141 million dollars from Apple, that falls by 27 % over the previous year. A slump that cannot leave anyone indifferent.

lectern podium

Size slump da to ask strangers to own and the causes of the crash. According to brand finance, Apple is abusing the goodwill of its customers offering new products but with a few improvements to previous versions. Come on, what has been talked about for a long time: that since Steve Jobs left us, Apple no longer innovates as before. We see it in the iPhone 7 with little more than his elimination of the 3.5 mm Jack connection, its relative resistance to water and its dual camera on the model plus; we also see it in their new Macbook 2016 whose main Novelty is the touch bar.

But is that, also, Apple is not alone. It is no longer the dual rivalry of Apple and Samsung, because now also in the market of smartphones are Chinese brands, whose relationship quality – price is unbeatable. And in the case of the computers, windows had a bump on top of the table with his surface. Meanwhile, Google continues to increase their income by advertising a whopping 20 % in the last year.


After Google and Apple, we found on Amazon, which in addition to your portal for the sale of worldwide fame takes years to diversify with their tablets and more recently managing audiovisual content. Even though the company of Jeff Bezos Repeats Bronze, its growth as a brand has been 53 % this past year.

After they found the telecommunications company AT & T and we have to go up to the fifth position to stumble on Microsoft, which has increased its value by 13 %, something he has reported an increase from the seventh position from last year. And where is Samsung? We have to go down a lot of sights till we hit the Koreans, specifically to the post 13.

Via | NewsPhone

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